Recognised the Business Excellence in Health and Fitness Products Award at the Bumiputera Business Excellence Awards 2021, BS Fitness Nutrition (M) Sdn Bhd is a leading Bumiputera fitness supplements company that was founded by YM Raja Lokman Raja Ahmad in 2018. The brand has since grown into becoming a well-known brand in the health and bodybuilding industry.
Speaking at the awarding ceremony, the founder of the brand YM Raja Lokman Raja Ahmad expressed his delight at winning an award at the inaugural BBEA 2021.
“I feel so happy and proud because this recognition is the reward to the excellence shown by my team and I am sure that this will motivate us all to move further in the industry we are involved in.
Lokman is confident that such awards and recognition are capable of creating a sustainable business ecosystem, which could even give birth to competitive entrepreneurs who are resistant to future challenges.
With a heavy emphasis on the need to maintain a neat and consistent production chain that produces high-quality products that meet the needs of the customer, BS Fitness has been able to produce and market health and fitness supplements that are on par with existing international brands.
“BS Fitness holds strong to the core principles, namely the "Omni Mal 4P" which includes Persistency (Berterusan), Planning (Perancangan), Proactive (Proaktif) dan Passion (Semangat). We are committed to coming up with products that are different from our competitors and also making sure there is added value, versatility, and certification that guarantees food quality and product safety,” Lokman said.
Motivated by its mission to become a reputable brand that matches the level of an international brand, BS Fitness has been actively deploying strategic marketing methods which primarily cover digital marketing as well. Sharing his advice to fellow up-and-coming entrepreneurs in the country, Lokman is of the opinion that identifying the unique selling point of a business is highly essential in building a successful business venture.
“Competition in business is a natural thing. To continue to compete healthily, entrepreneurs must be able to first understand and identify the Unique Selling Point (USP) of their business. On top of this, you must also be able to constantly keep your audience excited through innovative products, strong brand advertising, and competitive pricing,” he said.
To learn more about BS Fitness and its range of products, please visit their website www.bsfnshop.com
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